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Strategies for competing in international markets
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CHAPTER 7 STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS STUDENT VERSION ...

STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

STRATEGIC OPTIONS FOR ENTERING AND COMPETING IN INTERNATIONAL MARKETS

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STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

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1) International Strategy: is based on diffusions and adaptation of the parent company's knowledge and expertise to foreign markets.

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Figure 7.2 Methods of foreign market entry

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International strategy An international strategy is a strategy through which the firm sells its goods or

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